Align · Design · Build

AI that grows
your business.

Most AI transformations fail because organizations try to solve strategy, design, and delivery simultaneously. Twigs separates them — and solves them in the right order.

Book a call → hello@twigs.pro

From healthy twigs grow strong branches,
and from them great trees.

How we work
Align→ Design→ Build

01 · What we do

The capability
most organizations
need right now.

01Your leadership team isn't aligned on what AI means for the business
02You don't yet know where AI will actually move the business — or where it won't
03The tools and agents don't connect into a coherent system your teams can use
04You don't know which tools to use, how to prompt effectively, or where to start

Most organizations aren't failing at AI because the technology doesn't work. They're failing because strategy, operational design, and implementation are three different problems — each requiring different expertise, different timing, and different thinking. Handled together, they compound each other. Separated, they're all tractable.

Twigs brings the expertise to solve each one properly. Three consultants, each at a distinct layer, each deployable independently or together — for smaller organizations, a single engagement can cover the lot.

02 · The methodology

Align.
Design.
Build.

Each stage has a distinct entry point, a distinct deliverable, and a distinct kind of expertise. Not every client needs all three — some need one, some need two. The methodology doesn't change; the delivery scales to fit.

Engage one consultant, two, or all three depending on where you are.

Stage 01

Align

Strategy & Cultural Alignment

Get your leadership and teams genuinely aligned on AI — what it means, what changes, and who owns the hard decisions. Without that foundation, everything downstream stalls.

When alignment, not technology, is what's blocking progress.

Stage 02

Design

Systems & Operational Design

Find the highest leverage places to deploy AI and build a system that compounds. Design how the pieces connect so nothing conflicts and nothing gets wasted — before money gets spent building the wrong thing.

When you're ready to act, but want to get it right first time.

Stage 03

Build

Tools & Implementation

Get AI working in practice, not just in theory. Build the agents, front ends, and workflows that turn strategy into daily practice — plus the policies and structures that make capability spread across the organization.

When it's time to build AI and mobilize teams.

The gap most organizations miss

The gap between "we've decided to act" and "we've built the right thing" is the most expensive place in any AI transformation.

95%
of enterprise AI pilots fail to deliver measurable financial returns — not because the technology doesn't work, but because of poor integration and misaligned priorities. Source: MIT Project NANDA — The GenAI Divide: State of AI in Business, 2025

03 · The team

Each deployable independently or together
Nadim Sadek

Strategy & Cultural Alignment

Nadim Sadek

nadim@twigs.pro
Align

CEO of Shimmr AI, columnist for The Bookseller, editorial board member of the International Research Centre on AI/UNESCO journal, and author of two books on AI as Allied Intelligence.

Get your leadership and teams genuinely aligned on AI — what it means, what changes, and who owns the hard decisions. Nadim works at both levels, so when the build starts, the whole organization moves with it.

Best fit: when alignment, not technology, is what's blocking progress.

Book a meeting with Nadim →
Searsha Sadek

Systems & Operational Design

Searsha Sadek

searsha@twigs.pro
Design

Chief Product Officer of Shimmr AI, and a researcher with the International Research Centre on AI/UNESCO on AI in organizational design. She built the systems Shimmr runs on.

Find the highest leverage places to deploy AI and build a system that compounds. Searsha finds them, designs how they connect, and sequences the build so nothing conflicts and nothing gets wasted.

Best fit: when you're ready to act, but want to get it right first time.

Book a meeting with Searsha →
Brooke Dobson

Tools & Implementation

Brooke Dobson

brooke@twigs.pro
Build

Chief Commercial Officer of Shimmr AI, with a practice built by automating finance, marketing, sales, operations, and legal in production. She built the systems Shimmr operates by.

Get AI working in practice. Brooke builds the agents, front ends, and workflows that turn strategy into daily practice — plus the policies and learning structures that make capability spread across the organization.

Best fit: when it's time to build AI, implement tools and mobilize teams to improve workflows.

Book a meeting with Brooke →

04 · What we deliver

Services by stage

Stage 01

Align

  • Getting Leadership Aligned on AI
  • Understanding Where You're Ready for AI
  • AI Governance Framework
  • Briefing Your Board on AI
  • Bringing Your Teams With You
  • AI Ethics & Risk

Stage 02

Design

  • Finding the Right Places for AI
  • Translating Business Need into Tech Plan
  • Automation Architecture & Agent Design
  • Redesigning Workflows & Team Responsibilities
  • AI Quality, Risk & Compliance
  • AI Pipeline Design

Stage 03

Build

  • Building Your AI Agents
  • AI Front End Deployment
  • Operational AI Policies
  • Getting Your Teams Actually Using AI
  • Prompt Engineering & Optimization
  • Finance, Operations, Legal, Marketing & Analysis Agents

Available across
all engagements

Talks & Keynotes Educational & Inspirational Sessions AI System Agnostic — Anthropic · Google · Microsoft · OpenAI

05 · Engagement & rates

Straightforward pricing.
No surprises.

Advisory retainers and fixed-price engagements available for ongoing work and smaller organizations.

Day rate

$1,500 / £1,200

Hourly rate

$250 / £200

Advisory retainer

Scoped to need

Ongoing arrangements

Fixed-price

Available

For smaller organizations

Ready to get AI working for your organization?

Book a call →

06 · Get in touch

Let's talk about
what you're building.

Tell us where you are and who you'd like to speak to. We'll come back to you within one working day.

hello@twigs.pro
Nadimnadim@twigs.pro
Searshasearsha@twigs.pro
Brookebrooke@twigs.pro